- Inceptive AB
Year
- 2021
What
- Identity
- Illustrations
- Imagery
Role
- Art Direction
- Illustration
- Graphic Design
Inceptive Logo Design & Rebranding
Identity redesign for Inceptive, a Swedish company within the software development industry with services in software testing and requirements engineering.
Inceptive was founded in 2006, conceived out of an idea to help development teams create great software by aiding development through testing and quality endeavors. They offer skilled specialists for resource assignments, training and mentoring, advanced tool support, as well as complete process improvement undertaking.
The management reached out to me with a desire to renew the company’s visual identity. Their logo had remained untouched since the company’s inception, and in order to become a more appealing employer and attract, recruit and retain the best possible talent, they felt that an update to their visual design was a good solution.
The assignment included logotype redesign, illustrations, social media assets, redesign of Power Point templates, and imagery aiding the company in communicating visually.
The Redesign
The logo symbol and the combined logo were both updated to a more modern and contemporary design. The i-symbol now looks less like an information sign.
To reinforce the sender, the typography in the logo was changed to a slightly bolder type, and the symbol now matches the typography more closely, giving a better overall balance to the combined logo.
The identity also gained more confidence by replacing the fiery yellow primary color with a slightly more saturated orange tone.
Imagery
Some of the imagery was produced to be used at events and news or to highlight associates or newly hired personnel on LinkedIn.
Imagery
Some of the imagery was produced to be used in online campaigns to and attract and recruit new talent.
Imagery
Some of the imagery were used as video backgrounds during online video sessions and online meetings.
Imagery
Some of the images and illustrations used on the website.
If you liked this brand identity project,
you might want to check out these related projects too.
José González 2025 Visual Identity
José González 2025 Visual Identity
Art Direction & Graphic Design
Signal & Wave Logo And Visual Identity
Signal & Wave Logo And Visual Identity
Art Direction & Graphic Design
Kim – Äntligen LP Packaging Design
Kim – Äntligen LP Packaging Design
LP Packaging Design
Mono Total Typeface Identity
Mono Total Typeface Identity
Type Design, Identity & Usage Examples
Laurelina Langhe Nebbiolo Wine Label Design
Laurelina Langhe Nebbiolo Wine Label Design
Art Direction & Graphic Design
Laurelina Identity and Wine Label Concept
Laurelina Identity and Wine Label Concept
Visual identity
Burst – A Labyrinth Of Layers Box Set Packaging Design
Burst – A Labyrinth Of Layers Box Set Packaging Design
Art Direction, Graphic Design & Illustration
Division Of Laura Lee – At The Royal Club LP packaging design
Division Of Laura Lee – At The Royal Club LP packaging design
LP Packaging Design
Tjing Open Norway – Disc Golf Event Visual Identity
Tjing Open Norway – Disc Golf Event Visual Identity
Visual identity
Colosso Typeface Identity and Marketing
Colosso Typeface Identity and Marketing
Type Design, Identity & Usage Examples
Niccokick – Lost Souls Play R’n’R Album Packaging Design
Niccokick – Lost Souls Play R’n’R Album Packaging Design
LP Packaging Design
José González – Veneer 20th Anniversary Deluxe Edition Album Packaging Design
José González – Veneer 20th Anniversary Deluxe Edition Album Packaging Design
Album packaging design
Nektar Typeface Identity
Nektar Typeface Identity
Type Design
José González – Local Valley Remixes Album Packaging Design
José González – Local Valley Remixes Album Packaging Design
Album packaging design
Lödöse Musteri – Apple Syrup Packaging Design
Lödöse Musteri – Apple Syrup Packaging Design
Packaging Design
Hoax Typeface
Hoax Typeface
Type Design
Division Of Laura Lee – Last Light EP
Division Of Laura Lee – Last Light EP
Vinyl EP packaging design
Bedroom Eyes – Sisyphus Rock
Bedroom Eyes – Sisyphus Rock
Album packaging design
José González – Local Valley
José González – Local Valley
Album packaging design
Sounds Like Branding Book Cover
Sounds Like Branding Book Cover
Art Direction & Graphic Design
More Etc. Typemakers – Visual Identity
More Etc. Typemakers – Visual Identity
Visual identity
Division Of Laura Lee – Black City
Division Of Laura Lee – Black City
Album packaging design
Generic Typeface Collection – Type Design & Font Making
Generic Typeface Collection – Type Design & Font Making
Type Design
The Los Angeles Suite
The Los Angeles Suite
Album packaging design
Lödöse Musteri
Lödöse Musteri
Identity
Kristofer Åström – The Story of a Heart’s Decay
Kristofer Åström – The Story of a Heart’s Decay
Album packaging design
Adrian Recordings 20th Anniversary Poster Design and Event Visuals
Adrian Recordings 20th Anniversary Poster Design and Event Visuals
Poster design & event visuals
José González & The String Theory – Live In Europe
José González & The String Theory – Live In Europe
Album & Box packaging design
Startracks 25th anniversary
Startracks 25th anniversary
Identity
All Mangled And Deformed
All Mangled And Deformed
Album packaging design
Metaltown
Metaltown
Festival identity design
Three albums by José González
Three albums by José González
CD-box design
Come Together
Come Together
Identity
José González – Vestiges & Claws
José González – Vestiges & Claws
Album packaging design
Nefertiti Jazz Club
Nefertiti Jazz Club
Brochure designs
Blueprints
Blueprints
Album packaging design
The White Shirt
The White Shirt
Identity & packaging design
DNM Twelve Inch Series
DNM Twelve Inch Series
Branding & record series packaging design
Ingen ska lämnas utanför
Ingen ska lämnas utanför
Publication design
Inkludera Mera
Inkludera Mera
Identity
Brandpsycho
Brandpsycho
Book cover
Sara Yasmine – Åh Nej!
Sara Yasmine – Åh Nej!
Album packaging design
Kyllikki
Kyllikki
Book design
Modern
Modern
Identity & album packaging design
Dither
Dither
Identity & Website
Kristofer Åström – Pipe Dream EP
Kristofer Åström – Pipe Dream EP
CD packaging design
Annual Report
Annual Report
Editorial Design
The Zürich Laboratory
The Zürich Laboratory
Identity
Life Crisis
Life Crisis
Album packaging design
Out Of The Dark
Out Of The Dark
Vinyl 7-inch packaging design
Vi själva
Vi själva
Brochure Design
Arena 29
Arena 29
Identity
West Coast Riot
West Coast Riot
Festival identity
Heartbeats International
Heartbeats International
Identity
Appearance by Anna
Appearance by Anna
Identity
Fairfest
Fairfest
Festival identity
Dia Psalma – Djupa Skogen
Dia Psalma – Djupa Skogen
Album packaging design
Hird – From Dark To Light
Hird – From Dark To Light
Record packaging design
Broken Guitars & Trashy Bars
Broken Guitars & Trashy Bars
Album packaging design
