Client
The Zürich Laboratory
Year

2014

What
  • Visual Identity
Role
  • Art Direction
  • Graphic Design

The Zürich Lab

The Zürich Laboratory is a Swiss-registered non-profit organization. They publish books, articles and essays in the intersection of psychoanalysis and culture, aiming to create innovative analytical tools, educational approaches and depth psychologically-informed working methodologies that address the challenges posed by a rapidly changing world.

The lab helps individuals and organizations to acquire a more active and creative relationship with the deeper contexts in which they subsist and from which they operate. They assist in identifying and transcending underlying conflicts that hinder healing and transformation.

They are also heading the initiative of TZL/R, an international center for research that promotes the study of depth psychology in light of contemporary culture, politics, and society. By facilitating interdisciplinary exchanges between individuals from all walks of life, the center hopes to extend the reach of psychoanalysis beyond professional and clinical settings.

The assignment included logotype, stationery, and publications.

The Zürich Lab supports and implements initiatives that respond to contemporary social challenges by bringing psychoanalysis to the streets. We fire-start debates. We curate and publish psychoanalytically inspired writing. We engage with global culture with a view to promoting experiences of breadth and depth.

The Zürich Laboratory

If you liked this visual identity project,
you might want to check out these related projects too.

Lödöse Musteri – Äppelfära Label Design
Lödöse Musteri – Äppelfära Label Design

Lödöse Musteri – Äppelfära Label Design

Art direction, illustration & graphic design

José González 2025 Visual Identity
José González 2025 Visual Identity

José González 2025 Visual Identity

Art Direction & Graphic Design

Signal & Wave Logo And Visual Identity

Signal & Wave Logo And Visual Identity

Art Direction & Graphic Design

Laurelina Langhe Nebbiolo Wine Label Design
Laurelina Langhe Nebbiolo Wine Label Design

Laurelina Langhe Nebbiolo Wine Label Design

Art Direction & Graphic Design

Laurelina Identity and Wine Label Concept
Laurelina Identity and Wine Label Concept

Laurelina Identity and Wine Label Concept

Visual identity

Tjing Open Norway – Disc Golf Event Visual Identity

Tjing Open Norway – Disc Golf Event Visual Identity

Visual identity

Lödöse Musteri – Apple Syrup Packaging Design

Lödöse Musteri – Apple Syrup Packaging Design

Packaging Design

Inceptive Logo Design & Rebranding

Inceptive Logo Design & Rebranding

Identity

More Etc. Typemakers – Visual Identity

More Etc. Typemakers – Visual Identity

Visual identity

Lödöse Musteri

Lödöse Musteri

Identity

Startracks 25th anniversary

Startracks 25th anniversary

Identity

Metaltown

Metaltown

Festival identity design

The White Shirt

The White Shirt

Identity & packaging design

DNM Twelve Inch Series

DNM Twelve Inch Series

Branding & record series packaging design

Modern

Modern

Identity & album packaging design

Dither

Dither

Identity & Website

Arena 29

Arena 29

Identity

West Coast Riot

West Coast Riot

Festival identity

Heartbeats International

Heartbeats International

Identity

Appearance by Anna

Appearance by Anna

Identity

Fairfest

Fairfest

Festival identity