- More Etc. Typemakers
Year
- 2022
What
- Type Design
- Usage Imagery
- Font Identity
- Marketing Content
Role
- Art Direction
- Illustration
- Graphic Design
Hoax Typeface
Introducing Hoax – a pre-worn typeface with spirit, personality and distinction.
This bold and semi-condensed sans serif is inspired by old copy machines and vintage prints. It is lively and eye-catching, ideal for where and when you want to make a lasting impression.
Hoax is a celebration of character, a tribute to curiosity. Use this typeface and let everyone know that you mean business.
This assignment included type design, illustrations, various usage imagery with made-up content, marketing design, and designing the general font identity.
Bold and eye-catching typeface with tons of personality.
Over 700 glyphs including symbols.
Support for more than 150 languages, including Cyrillic script.
Over 40 discretionary ligatures with prepositions and common words in English.
MULTILINGUAL SUPPORT: With over 700 glyphs, it has support for more than 150 languages, including Cyrillic script.
OPENTYPE FEATURES: This font includes over 40 discretionary ligatures with prepositions and common words in English. These OpenType features can be accessed using OpenType friendly applications that allow the use of discretionary ligatures and stylistic sets.
List of discretionary ligatures: AND, ARE, AT, BY, FOR, EST, FEAT., FROM, IN, IS, OF, ON, OR, OUR, THAN, THAT, THE, TO, WITH, YOUR, CO. Each word is available in both upright and slanted versions.
How to use: Activate the discretionary ligatures as you normally do in your OpenType friendly application. When activated, the words are in upright versions. To access the slanted versions, activate the first stylistic set (“Slanted Ligatures”).
If you liked this typeface design & font marketing project,
you might want to check out these related projects too.

José González 2025 Visual Identity
Art Direction & Graphic Design

Signal & Wave Logo And Visual Identity
Art Direction & Graphic Design

Kim – Äntligen LP Packaging Design
LP Packaging Design

Mono Total Typeface Identity
Type Design, Identity & Usage Examples

Laurelina Langhe Nebbiolo Wine Label Design
Art Direction & Graphic Design

Laurelina Identity and Wine Label Concept
Visual identity

Division Of Laura Lee – At The Royal Club LP packaging design
LP Packaging Design

Colosso Typeface Identity and Marketing
Type Design, Identity & Usage Examples

Niccokick – Lost Souls Play R’n’R Album Packaging Design
LP Packaging Design

Nektar Typeface Identity
Type Design

Division Of Laura Lee – Last Light EP
Vinyl EP packaging design

Bedroom Eyes – Sisyphus Rock
Album packaging design

Inceptive Logo Design & Rebranding
Identity

Sounds Like Branding Book Cover
Art Direction & Graphic Design

More Etc. Typemakers – Visual Identity
Visual identity

Generic Typeface Collection – Type Design & Font Making
Type Design

The Los Angeles Suite
Album packaging design

Lödöse Musteri
Identity

Kristofer Åström – The Story of a Heart’s Decay
Album packaging design

Adrian Recordings 20th Anniversary Poster Design and Event Visuals
Poster design & event visuals

Startracks 25th anniversary
Identity

All Mangled And Deformed
Album packaging design

Pablo Matisse – Rise
Album packaging design

Three albums by José González
CD-box design

T-shirts
Various artworks

Nefertiti Jazz Club
Brochure designs

The White Shirt
Identity & packaging design

Brandpsycho
Book cover

Sara Yasmine – Åh Nej!
Album packaging design

Kyllikki
Book design

Modern
Identity & album packaging design

Kristofer Åström – Pipe Dream EP
CD packaging design

Heartbeats International
Identity

Appearance by Anna
Identity

Broken Guitars & Trashy Bars
Album packaging design