- More Etc. Typemakers
Year
- 2022
What
- Type Design
- Usage Imagery
- Font Identity
- Marketing Content
Role
- Art Direction
- Illustration
- Graphic Design
Hoax Typeface
Introducing Hoax – a pre-worn typeface with spirit, personality and distinction.
This bold and semi-condensed sans serif is inspired by old copy machines and vintage prints. It is lively and eye-catching, ideal for where and when you want to make a lasting impression.
Hoax is a celebration of character, a tribute to curiosity. Use this typeface and let everyone know that you mean business.
This assignment included type design, illustrations, various usage imagery with made-up content, marketing design, and designing the general font identity.
Bold and eye-catching typeface with tons of personality.
Over 700 glyphs including symbols.
Support for more than 150 languages, including Cyrillic script.
Over 40 discretionary ligatures with prepositions and common words in English.
MULTILINGUAL SUPPORT: With over 700 glyphs, it has support for more than 150 languages, including Cyrillic script.
OPENTYPE FEATURES: This font includes over 40 discretionary ligatures with prepositions and common words in English. These OpenType features can be accessed using OpenType friendly applications that allow the use of discretionary ligatures and stylistic sets.
List of discretionary ligatures: AND, ARE, AT, BY, FOR, EST, FEAT., FROM, IN, IS, OF, ON, OR, OUR, THAN, THAT, THE, TO, WITH, YOUR, CO. Each word is available in both upright and slanted versions.
How to use: Activate the discretionary ligatures as you normally do in your OpenType friendly application. When activated, the words are in upright versions. To access the slanted versions, activate the first stylistic set (“Slanted Ligatures”).
If you liked this typeface design & font marketing project,
you might want to check out these related projects too.
