- Lödöse Musteri AB
Year
- 2025
What
- Packaging & label design
- Illustration
Role
- Art Direction
- Illustration
- Graphic Design
Lödöse Musteri – Äppelfära Label Design
As part of my ongoing partnership with Lödöse Musteri, I designed the label for their latest product: Äppelfära, an apple juice infused with ginger.
The design integrates seamlessly into the previously established packaging system I created, featuring a hand-drawn illustration as the backdrop, overlaid by a color-coded square containing the product name and logo. For this particular product, the illustration was created using a Pilot Parallel Pen with De Atramentis Document Ink.
The structured yet flexible labeling system gives each product variant a distinct identity while maintaining brand coherence throughout their entire range.
The assignment included art direction, illustration and label design. The product is available in amber-colored 33 cl bottles and clear 70 cl bottles.
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