Lödöse Musteri – Äppelfära Label Design

As part of my ongoing partnership with Lödöse Musteri, I designed the label for their latest product: Äppelfära, an apple juice infused with ginger.

The design integrates seamlessly into the previously established packaging system I created, featuring a hand-drawn illustration as the backdrop, overlaid by a color-coded square containing the product name and logo. For this particular product, the illustration was created using a Pilot Parallel Pen with De Atramentis Document Ink.

The structured yet flexible labeling system gives each product variant a distinct identity while maintaining brand coherence throughout their entire range.

The assignment included art direction, illustration and label design. The product is available in amber-colored 33 cl bottles and clear 70 cl bottles.