Norstedts Förlag
Year
2010
What
- Book cover design
- 7-inch packaging design
Role
- Art Direction
- Illustration
- Graphic Design
Sounds Like Branding: How to use the power of music to turn customers into fans
This book explores the evolution of music and marketing—from jingles to the modern merging of brands and bands. To promote its launch, we created a strictly limited 7-inch vinyl record as a unique marketing tool. Only 250 hand-numbered copies were pressed, making it the first 7-inch ever released by Norstedts, Sweden’s oldest publishing house.
My work involved art direction and graphic design for the hardcover, paperback and vinyl packaging. By merging print with a collectible music format, we highlighted the power of sound to connect brands with fans.
Author: Jakob Lusensky
Published by: Norstedts Förlag
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