Client
Kulturbolaget
Year
  • 2013
What
  • Visual Identity
Role
  • Art Direction
  • Illustration
  • Graphic Design

Metal festival identity

Visual identity for the Metaltown festival. Metaltown was a metal festival held annually in Gothenburg, Sweden, since 2004. For the 2012 edition they asked med to redesign their identity. I designed the logo and the visual concept with a post-apocalyptic Gothenburg laid in ruins.

For each year the colour scheme was altered. For the tenth edition of the festival, 2013, I designed the additional “Metaltown 10” graphics. After a couple of years hiatus the festival was later revived as a one-day only indoor festival in 2015 called Metaltown Indoors.

The assignment included logotype, marks, posters & ads, printed media, website design, backdrops & banners, et cetera.

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