Measuring our visitors
We measure visitors to our website using Google Analytics. This records what pages you view within our site, how you arrived at our site and some basic information about your computer. All of that information is anonymous – so we don’t know who you are; just that somebody visited our site.
The information we collect from analytics helps us understand what parts of our sites are doing well, how people arrive at our site and so on. Like most websites, we use this information to make our website better.
What is a cookie?
Cookies are small text files that are sent by websites that you visit to recognise who you are when you return there. Their files are stored on a user’s equipment such as your computer’s hard drive or mobile device, and are read by your web browser.
How are cookies used?
Opting out of cookies?
There are a number of options available so that you do not have to store any cookies at all. You can either set your browser so that it will not accept and store any cookie, or if you have a little more time and knowledge you are able to allow only certain ‘trusted’ sites to store cookies on your computer. These sites may include us (of course!), or the site where you carry out your online banking, or possibly your favourite news service.
It’s worth bearing in mind that if you decide to delete all of your cookies, then you will likely have to re-enter all of your usernames and passwords on all of the sites that you visit, which you previously didn’t even have to think about. As we mentioned before, cookies can be a real asset to your web surfing experience.